“ The brain is always trying to automate things and to create habits, which it imbues with feelings of pleasure. Holding to the tried and true gives us a feeling of security, safety, and competence while at the same time reducing our fear of the future and of failure,” writes brain researcher Gerhard Roth of the University of Bremen in Germany in his 2007 book whose title translates as Personality, Decision, and Behavior.
Set in Our Ways: Why Change Is So Hard
brain candy
science.psych.
evolutionary.
cultural.language.
human interaction.
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